Naturaléa

Naturaléa is a self-care brand rooted in authenticity, simplicity, and intention — and this branding system was crafted to reflect exactly that.

From the delicate curves of the logo to the earthy-toned packaging, every design choice was made to honor the brand’s core message: Cuidado auténtico. I led the full creative direction for this project, designing a timeless visual identity and packaging suite that feels soft yet confident — just like the women this brand was made for.

The logotype features elegant serifs with modern flair, paired with a calming color palette and hand-drawn botanical accents. The packaging was designed to feel both premium and grounded — whether it’s printed on kraft boxes or satin-finished pouches.

This project holds a special place in my heart, not only because I designed every detail myself, but because it embodies the kind of intentional, thoughtful design I love to create for women-led businesses.